
Business / 9 Feb 2024
Your Brand Refresh in 2024: How to Plan + Execute
Is it worth doing a brand refresh this year? Is a brand refresh the same as a rebrand? How do you plan a brand refresh? We’ve got all the answers.
Over the past few months, many popular brands introduced new improvements to their brand identities. Some were subtle and some were long overdue. And it played a big role in maintaining and boosting the stock prices of those big brands.
Every business should consider doing a brand refresh from time to time. It’s not about making news, stock prices, or even making changes for the sake of it, it’s all about staying relevant in a rapidly evolving market.
Today, we will explore this topic further and discover what a brand refresh is all about. And we’ll also cover a brand refresh checklist to help plan and execute your refresh.